Here is a great interview with a General Mills marketing manager, DyShaun Muhammad, discussing the new gluten-free Bisquick. It was filmed at the Celiac Disease Foundation conference recently held in Los Angeles by iamgf, who has posted several video interviews with gluten-free bakery owners.
Live Gluten Freely lists over 250 gluten-free products. Nearly 40,000 people now like their Facebook page, which is shocking considering on May 17 (only ten days ago), I tweeted that they had 19,000 people that like it.
Thursday, May 27, 2010
Tuesday, May 18, 2010
Social Media Marketing Tips for Small Companies
When you are a small company trying to navigate the social media world, it can be overwhelming. The easiest option is to hire someone to do your social media marketing. The more time consuming option is to teach yourself. This Mashable article, 10 Small Business Social Media Marketing Tips, is excellent and a great starting place. The article offers both basic and advanced strategies. Below is an important tip for beginners.
"This means that having a consistent username across the various social networks is very important. At a minimum, if you haven’t registered your company name on the major networks (Facebook, Twitter, LinkedIn, etc.), you should do that today. For many small businesses, their user accounts on social networks will be the highest ranked pages in search results."
Setting up your company on social media sites is only the beginning. Actively and consistently maintaining the sites is an essential key to success.
*Note: For new gluten-free companies who are unfamiliar with gluten-free social media marketing, I highly recommend hiring a freelancer, like myself, who is already active in the gluten-free social media world.
"This means that having a consistent username across the various social networks is very important. At a minimum, if you haven’t registered your company name on the major networks (Facebook, Twitter, LinkedIn, etc.), you should do that today. For many small businesses, their user accounts on social networks will be the highest ranked pages in search results."
Setting up your company on social media sites is only the beginning. Actively and consistently maintaining the sites is an essential key to success.
*Note: For new gluten-free companies who are unfamiliar with gluten-free social media marketing, I highly recommend hiring a freelancer, like myself, who is already active in the gluten-free social media world.
Wednesday, May 12, 2010
Popular Gluten-Free Forums
In addition to great gluten-free social networking on Twitter, Facebook, and LinkedIn, there are many popular gluten-free forums. Whether you are new to eating gluten-free or an experienced gluten-free blogger, these are terrific resources for getting quick answers as well as sharing gluten-free recipes and other information. Leave a comment with you favorite gluten-free forum or share a smaller gluten-free forum not mentioned here.
Gluten-Free Faces Forum
SillyYaks Yahoo Group
Celiac Listserv
Delphi Celiac Disease On-line Support Group
Celiac.com Forum
Glutenfree.com Forum
GFCF Recipes Yahoo Group
Gling
Local Celiac and other GF Yahoo Groups
Food Allergy Kitchen Yahoo Group
About.com Celiac Disease Forum
Parents of Food Allergic Kids Support Forums (POFAK)
Gluten-Free Faces Forum
SillyYaks Yahoo Group
Celiac Listserv
Delphi Celiac Disease On-line Support Group
Celiac.com Forum
Glutenfree.com Forum
GFCF Recipes Yahoo Group
Gling
Local Celiac and other GF Yahoo Groups
Food Allergy Kitchen Yahoo Group
About.com Celiac Disease Forum
Parents of Food Allergic Kids Support Forums (POFAK)
Wednesday, May 5, 2010
Gluten-Free Faces and GlutenFreeTravelSite Announce New Partnership
The popular gluten-free social networking site, Gluten-Free Faces, has joined forces with GlutenFreeTravelSite, an extensive database of gluten-free reviews. Now, members of Gluten-Free Faces can easily access all of the dining and travel reviews on GlutenFreeTravelSite simply by clicking “gluten-free maps” and entering a search zip code or city.
If you aren’t a member of Gluten-Free Faces, you can still access the reviews through GlutenFreeTravelSite. Remember, to submit your own reviews to help make travel easier for everyone who eats gluten-free. There are over 4,000 members of Gluten-Free Faces. Are you one of them?
If you aren’t a member of Gluten-Free Faces, you can still access the reviews through GlutenFreeTravelSite. Remember, to submit your own reviews to help make travel easier for everyone who eats gluten-free. There are over 4,000 members of Gluten-Free Faces. Are you one of them?
Wednesday, April 28, 2010
10 Reasons to Tweet Gluten-Free
Buttonshut.com Whether you are an individual who eats gluten-free, a person with a gluten-free family member, or a company with gluten-free products, here is a list of reasons to join the fabulous gluten-free community on Twitter. On Twitter, #gf is used in tweets to mean gluten-free.
1. Discover gluten-free sales, coupons, and promotions.
2. Receive answers to questions on a variety of topics, including locating gluten-free restaurants when traveling, stores that carry a specific product, and the gluten-free status of items.
3. Find the latest gluten-free news and blog posts.
4. Connect with gluten-free bloggers, companies, organizations, and consumers.
5. Easily share brief reviews of products (140 characters or less).
6. Get help with gluten-free cooking.
7. Learn about gluten-free events.
8. Establish essential gluten-free support - locally, throughout the country, and in other countries.
9. Instantly inform the public about a positive or negative experience at a restaurant and share photos.
10. Educate others about celiac disease through your tweets!
Twitter is very user friendly and easier to use than Facebook. For help getting started with Twitter, read my article, Twitter: Gluten-Free Hashtags, Lists, and Beginner Tips. Follow these companies with gluten-free products and this list of over 140 gluten-free bloggers and Examiners. Are you ready to enter the world of #gf tweets?
2. Receive answers to questions on a variety of topics, including locating gluten-free restaurants when traveling, stores that carry a specific product, and the gluten-free status of items.
3. Find the latest gluten-free news and blog posts.
4. Connect with gluten-free bloggers, companies, organizations, and consumers.
5. Easily share brief reviews of products (140 characters or less).
6. Get help with gluten-free cooking.
7. Learn about gluten-free events.
8. Establish essential gluten-free support - locally, throughout the country, and in other countries.
9. Instantly inform the public about a positive or negative experience at a restaurant and share photos.
10. Educate others about celiac disease through your tweets!
Twitter is very user friendly and easier to use than Facebook. For help getting started with Twitter, read my article, Twitter: Gluten-Free Hashtags, Lists, and Beginner Tips. Follow these companies with gluten-free products and this list of over 140 gluten-free bloggers and Examiners. Are you ready to enter the world of #gf tweets?
Monday, April 26, 2010
Video: Mac and Cheese Taste Test on the Today Show
Phil Lempert, the Supermarket Guru and Food Trends Editor at the Today Show, mentioned celiac disease and included a gluten-free and dairy-free macaroni and cheese in a segment with many mainstream gluten products. Amy's new gluten-free and non-dairy rice macaroni and cheese is featured at the end of this Today Show video.
Watch Phil's Hit and Misses weekly on ABC and on his website. Last week, he rated Orgran Mini Outback Animals Vanilla highly. From General Mills to major television networks, gluten-free products are going mainstream!
"If you would like Phil to consider your new product for review, please send 4 samples of each flavor you to submit for review, with the suggested retail price and other product information. We regret that we can not review all products submitted. Please send to:
New Product Review
SupermarketGuru.com
3015 Main Street, Suite 320
Santa Monica, CA 90405
Product reviews are conducted by randomly selecting one flavor of a product and taking into consideration the information available on the package itself as it would appear in the retail environment. Information contained in advertisements or on websites is not taken into account for evaluation or ratings.
Email danielle@supermarketguru.com with any questions and whenever possible please be environmentally friendly when packaging your products."
Watch Phil's Hit and Misses weekly on ABC and on his website. Last week, he rated Orgran Mini Outback Animals Vanilla highly. From General Mills to major television networks, gluten-free products are going mainstream!
"If you would like Phil to consider your new product for review, please send 4 samples of each flavor you to submit for review, with the suggested retail price and other product information. We regret that we can not review all products submitted. Please send to:
New Product Review
SupermarketGuru.com
3015 Main Street, Suite 320
Santa Monica, CA 90405
Product reviews are conducted by randomly selecting one flavor of a product and taking into consideration the information available on the package itself as it would appear in the retail environment. Information contained in advertisements or on websites is not taken into account for evaluation or ratings.
Email danielle@supermarketguru.com with any questions and whenever possible please be environmentally friendly when packaging your products."
Wednesday, April 21, 2010
A Sincere Thank You to Nancy Lapid
I just found out that Nancy Lapid will be leaving About.com Celiac Disease. Fortunately, the site will remain and soon About.com will be seeking someone to replace her. The new writer will certainly have a challenge trying to fill her shoes, but luckily Nancy will provide assistance.
Nancy has made About.com Celiac Disease one of the best resources on the web for accurate, trustworthy, and informative gluten-free articles. I have enjoyed reading her articles and have recommended the comprehensive site to many. If you have a question about celiac disease, it is likely that you will find the answer on her site. After reading some of her many great articles, I wrote a blog post about her terrific work on About.com Celiac Disease.
Thank you Nancy for your countless hours of hard work and dedication to helping to improve the lives of individuals with celiac disease! I truly respect your work and am inspired by your writing. Thank you for your positive comments about my Gluten Free Optimist blog and the many links to it. You will be sorely missed!
Nancy has made About.com Celiac Disease one of the best resources on the web for accurate, trustworthy, and informative gluten-free articles. I have enjoyed reading her articles and have recommended the comprehensive site to many. If you have a question about celiac disease, it is likely that you will find the answer on her site. After reading some of her many great articles, I wrote a blog post about her terrific work on About.com Celiac Disease.
Thank you Nancy for your countless hours of hard work and dedication to helping to improve the lives of individuals with celiac disease! I truly respect your work and am inspired by your writing. Thank you for your positive comments about my Gluten Free Optimist blog and the many links to it. You will be sorely missed!
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