Wednesday, May 9, 2012

Pinterest: A Beautiful Gluten-Free World

Pinterest is now one of my favorite sites for gluten-free social networking. The beauty of Pinterest lies in the photos, called pins, which are pinned on bulletin boards. Pinterest is a welcome visual break from the plethora of text on blogs, LinkedIn, Facebook, and even Twitter. It is also one of the easiest sites to learn how to use.

I have been using Pinterest both personally and professionally for many months. As a social media specialist for a food company, it has been extremely effective in reaching our target market. If you are familiar with the term retweeting, then you will instantly understand the concept of repinning.

According to an article in Entrepreneur, Pinterest is "driving more traffic to company websites and blogs than YouTube, Google+ and LinkedIn combined." An article in the Huffington Post offers tips for small businesses on Pinterest and provided this useful stat.
"Seventy percent of the site's visitors are women age 25-44, and they spend an average of 15 minutes looking around. If that does not make a small business mind sit up and take notice, nothing will."
Here is a great short video introduction to Pinterest with some handy tips.

So join Pinterest and be sure to follow my boards.

Friday, October 7, 2011

Facebook Upsets Users by Deleting Discussions

Recently, page admins started seeing messages that Facebook will be deleting the discussion board app at the end of this month. Despite the fact that many Facebook pages have active discussions with tons of valuable information, Facebook stated that wall posts and comments are a better way to engage users, and all the discussions will be deleted! 

We're Making Pages Better 
We want to make sure the tools you use to manage your page are as effective as possible. Here's an update that may affect how you connect with your audience:

· Improvements to Insights: You'll now see a new public metric called People Talking About This underneath your fan count to show the number of people on Facebook who have engaged with your page in the last 7 days. Learn more in your Page Insights. 

· Discussions: The best way to encourage conversation and feedback is through posts and comments on your Wall. To focus on this, we'll be removing the Discussions app on October 31st.
Learn More

I visited several gluten-free Facebook pages to see how they use discussions. While popular pages like Gluten Freely have many discussions, the most recent post was about one month ago. However, it used to be a very active discussion board, and there are some great resources.  

On the Food Network Facebook page, there are over 1,200 topics in their discussion board and posts are made daily. There are many comments from fans upset about Facebook deleting the discussion board and wondering how they can continue. Some suggested Google Plus or creating a Facebook group. One user created a blog in an attempt to continue the Food Network discussions. Perhaps some will decide to move them to LinkedIn or Ning.  What do you think of Facebook deleting discussions, and how will you preserve them before they vanish?

Sunday, June 5, 2011

6 Easy Tips to Improve Your Social Media Marketing

Gail Goodman, the CEO of Constant Contact, shared great social media marketing tips in a recent article on Entrepreneur. In Six Quick-Hit Marketing Ideas for Social Media, Goodman shows how easy it is to “spice up your year-long marketing campaign without investing a lot of time and resources.” From discussing current events to thanking customers, these simple tasks can have a big impact.   
You don't always have to ask customers for their business. Sometimes, you'll want to give back. You can do so by providing knowledge and insights in the form of how-to guides, white papers, service giveaways or some other limited-edition offer.” 

Are you looking for examples from gluten-free companies of how to give back to your customers? Jules Speaks Gluten Free is an excellent example of incorporating how-to guides in blog posts. Visit Marion’s Smart Delights for a terrific white paper. How do you give back to your customers?

Sunday, April 24, 2011

Discover Google Fast Flip

One of the coolest ways to find news to share on social networks is by using Google Fast Flip. Simply enter a search term, and you will be instantly flipping through as many as 30 articles on one page.

"Google Fast Flip is a web application that lets users discover and share news articles. It combines qualities of print and the Web, with the ability to 'flip' through pages online as quickly as flipping through a magazine. It also enables users to follow friends and topics, discover new content and create their own custom magazines around searches."

Not all news appears in Google Fast Flip, so it is still important to create Google Alerts. For gluten free, only 10 results appeared from the last month, but for other topics, like cooking or social media, there were numerous results.

You can also browse news in four tabs: popular, recent, controversial, and headlines. My favorite is browsing the controversial health articles, where I found an interesting article called "In defense of naps."

Monday, March 14, 2011

Stonyfield Video: Just Eat Organic

Watch this fantastic video with Stonyfield CE-Yo Gary Hirshberg. Near the end of the video, there are products from other brands, including Applegate Farms, Amy's, and Annie's. 

Wednesday, February 23, 2011

Gluten-Free Hot Pockets

Today, Glutenfreeda tweeted a photo of their newest product, which looks like a Hot Pocket! The product line is called Pizza Wraps, and they will be revealing it at Expo West in March. This photo shows the new Italian Sausage Pizza Wrap. I can't wait to try it! 

Tuesday, February 1, 2011

Funny Celiac Video with Melinda Dennis

Melinda Dennis and One World Video made this funny viral video about celiac disease. The seven minute video is a little long, but it is a great and humorous conversation about celiac disease. Melinda Dennis and Daniel Leffler wrote Real Life with Celiac Disease.

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