Saturday, January 8, 2011

Are Blog Giveaways a Good Strategy for All Companies?

Positive blog reviews are great cheap marketing for companies. The only cost involved is the shipping of free products. Of course, a negative blog review on a popular blog can be problematic. Often, bloggers will also do giveaways, but are they a good strategy for your company?

If your company is considering a blog giveaway, ask one very important question. Can most of the blog readers buy our products in stores? If the answer is yes, then do the giveaway. However, if your product can only be ordered online and there are shipping charges, it may not be your best option. It could be better to offer the blog readers a coupon code for ordering online.

As a company, you want potential customers to read a review and then immediately click to buy your products. When you do a giveaway, people will enter the giveaway instead of buying immediately. Will the interested people who don’t win the giveaway remember to come back and order your products later, especially after thinking more about the shipping costs? Probably not.

You may be missing out on selling to your target audience, the blog subscribers. However, in the future, new readers will find the review through search engines and social networking sites. They may be impressed by the number of comments on the review, so it may still result in sales. What do you think?

Wednesday, January 5, 2011

How much is your label and packaging worth?

Each week, Phil Lempert, the Supermarket Guru, reviews five new products, which often include gluten-free ones. This week he had some praise as well as harsh words for Shabtai Gourmet in his review of their Swiss Chocolate Roll.

"Forget about this ugly package – the cake itself has a terrific chocolate coating and the inside is great, although a mite dry."
"Change the package, change the label and this could become one of the best selling gluten free products on the market."
We all know not to judge a book by its cover, but that statement doesn't apply to grocery store consumers!

Watch the entire video. It really is a must-see with unique comments to kick off the new year. It starts with the lowest scoring product ever. The last product, Crofter's South America Superfruit Spread, received a near perfect score and Phil wants the bear on the package to have a name.
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