How much is your label and packaging worth?

Each week, Phil Lempert, the Supermarket Guru, reviews five new products, which often include gluten-free ones. This week he had some praise as well as harsh words for Shabtai Gourmet in his review of their Swiss Chocolate Roll.

"Forget about this ugly package – the cake itself has a terrific chocolate coating and the inside is great, although a mite dry."

"Change the package, change the label and this could become one of the best selling gluten free products on the market."

We all know not to judge a book by its cover, but that statement doesn't apply to grocery store consumers!

Watch the entire video. It really is a must-see with unique comments to kick off the new year. It starts with the lowest scoring product ever. The last product, Crofter's South America Superfruit Spread, received a near perfect score and Phil wants the bear on the package to have a name.