When you are a small company trying to navigate the social media world, it can be overwhelming. The easiest option is to hire someone to do your social media marketing. The more time consuming option is to teach yourself. This Mashable article, 10 Small Business Social Media Marketing Tips, is excellent and a great starting place. The article offers both basic and advanced strategies. Below is an important tip for beginners.
"This means that having a consistent username across the various social networks is very important. At a minimum, if you haven’t registered your company name on the major networks (Facebook, Twitter, LinkedIn, etc.), you should do that today. For many small businesses, their user accounts on social networks will be the highest ranked pages in search results."
Setting up your company on social media sites is only the beginning. Actively and consistently maintaining the sites is an essential key to success.
*Note: For new gluten-free companies who are unfamiliar with gluten-free social media marketing, I highly recommend hiring a freelancer, like myself, who is already active in the gluten-free social media world.