Fortunately, there are so many great gluten-free products and gluten-free replacements for almost every gluten food. There are breads, pasta, waffles, and many more foods that taste like gluten. Some are also free of many allergens. So why do companies making new gluten-free products still feel the need to put in press releases or on their website something about gluten-free consumers being deprived of products and that finally they have something to make life better? With gluten-free bakeries across the country, clearly gluten-free consumers aren’t deprived!
Now, I am not talking about one company in particular. I see this often. Even the companies that don’t do this, have slogans about their products being delicious or tasting good. Is that still original? Does that set their products apart from others? Does General Mills need to put on the front of a box below a product that is newly labeled gluten-free that it has the “same great taste”? How do we get rid of this old concept that gluten-free tastes bad?
I think in this market for a gluten-free product to survive it needs to be unique, great-tasting, and affordable. Tell me why I should buy your product. Is it made from healthy ingredients? Is it free of other allergens? How is it different from your competitors? Read some gluten-free blogs, tweets, and Facebook updates to find out what gluten-free consumers want. Don’t market your product by telling me that I am deprived or that my diet is a burden!