What are the ingredients for making a top commercial? The most-viewed ads on YouTube in 2010 have little in common. Humor, famous athletes, or drama could be the secret ingredient.
Topping the list is the Old Spice guy, with over 24 million views. Isaiah Mustafa, the Old Spice guy, mentioned his vegan gluten-free diet to Jay Leno on The Tonight Show in this clip.
View all 12 top commercials here. The catchy Swagger Wagon advertising the Toyota Sienna is my favorite. Watch it now and discover what appeals to over 7 million viewers.
Thursday, December 23, 2010
Monday, December 13, 2010
Tips for Making Viral Videos
Are you considering making a viral video to promote your company, website, or blog? Looking for a way to make your video stand out from others? Scott Gerber offers eight tips on Mashable in How To: Make a Successful Marketing Video for the Web. He developed the tips from interviews with Generation Y entrepreneurs.
"The best web videos are ones that incorporate comedy. People like to share videos with their networks that are funny, inspiring or thought provoking."Some tips include being real, keeping it less than 2 minutes, and making it simple. Have you seen a great viral video recently? Share a link to it in the comments.
Tuesday, November 30, 2010
Celiac Disease Ranks High in AOL's 2010 Hot Searches
What were the top 10 health topics most searched in 2010? According to the AOL's Year End Hot Searches of 2010, celiac disease was ranked fourth, above diabetes and breast cancer! The top three health searches were bed bugs, salmonella, and BPA. View the entire health list and explanations here.
Chelsea Clinton's wedding was ranked ninth in top news searches, and her gluten-free wedding cake is partly responsible for the high celiac disease ranking. The Old Spice Guy, who eats gluten-free, ranked seventh in top trends. While Silly Bandz and Foursquare were included in the top trends, fortunately the gluten-free diet was not!
Chelsea Clinton's wedding was ranked ninth in top news searches, and her gluten-free wedding cake is partly responsible for the high celiac disease ranking. The Old Spice Guy, who eats gluten-free, ranked seventh in top trends. While Silly Bandz and Foursquare were included in the top trends, fortunately the gluten-free diet was not!
Saturday, November 27, 2010
Video: Gluten-Free Chef of the Year
Watch this great video of a competition that was held recently in the UK to crown the Gluten-Free Chef of the Year. Celebrity chef Phil Vickery was a judge. For more information about the competition, read this article. Here is an excerpt.
"Michael McCamley from Northern Ireland was chosen as the Gluten-free Chef of the Year and, for the second year in a row, student Shanice Parris as the Up and Coming Gluten-free Chef of the Year.
McCamley, head chef at Venue Catering in Newry, Northern Ireland, wins a one week placement at Gleneagles with twice Michelin star chef, Andrew Fairlie and will also spend the day working with Sodexo executive development chefs to produce a signature dish suitable for people with coeliac disease.
And Parris, who is in her second year studying catering at Westminster Kingsway College, wins a one week placement at Pennyhill Park working under Michelin star chef Michael Wignall."Who will be organizing a Gluten-Free Chef of the Year competition in the United States? Who would you like to see compete in it?
Tuesday, November 9, 2010
5 Celiac Disease Facts to Include in Articles, Videos, and Interviews
The plethora of misinformation about celiac disease and gluten-free life continues to spread daily through news segments, articles, and videos. Here are some facts and tips to facilitate the sharing of accurate information!
1. Provide facts from dietitians, doctors, and organizations, such as NFCA, not celebrities. Do not refer to a gluten-free diet as a fad, trend, or weight loss diet!
2. It is essential to be tested for celiac disease, an autoimmune disease with dangerous complications, before starting a gluten-free diet! If negative, a patient may be gluten sensitive.
3. There are no typical symptoms of celiac disease. There are 300 symptoms and some people have none!
4. People with celiac disease must eat 100% gluten-free and need to be very cautious about cross-contamination.
5. There are many great and safe gluten-free products. Good gluten-free baked goods taste the same as gluten!
1. Provide facts from dietitians, doctors, and organizations, such as NFCA, not celebrities. Do not refer to a gluten-free diet as a fad, trend, or weight loss diet!
2. It is essential to be tested for celiac disease, an autoimmune disease with dangerous complications, before starting a gluten-free diet! If negative, a patient may be gluten sensitive.
3. There are no typical symptoms of celiac disease. There are 300 symptoms and some people have none!
4. People with celiac disease must eat 100% gluten-free and need to be very cautious about cross-contamination.
5. There are many great and safe gluten-free products. Good gluten-free baked goods taste the same as gluten!
Monday, October 18, 2010
5 New Gluten-Free Blogs
Visit these new gluten-free blogs to read some great blog posts. With so many gluten-free blogs, blog names are becoming more creative. My favorite name from this list is Goodbye Goldfish.
Jules Speaks Gluten-Free by Jules Shepard
Dish Towel Diaries by Silvana Nardone
Goodbye Goldfish
Gluten-Free Twenty Something
A Modern Guide to Staying Sane Without Grain
To discover more gluten-free blogs, follow this Twitter list as well as this fantastic new listing of blogs from Simply Gluten-Free: The Gluten-Free Global Community.
My estimate based on Twitter and Karina’s Kitchen is that there are approximately 300 active gluten-free blogs and many more that are no longer active. There are currently 212 members of the Gluten-Free Bloggers Network. For help with your blog, read Top 10 Blogging Tips and join the bloggers group on Gluten-Free Faces.
Jules Speaks Gluten-Free by Jules Shepard
Dish Towel Diaries by Silvana Nardone
Goodbye Goldfish
Gluten-Free Twenty Something
A Modern Guide to Staying Sane Without Grain
To discover more gluten-free blogs, follow this Twitter list as well as this fantastic new listing of blogs from Simply Gluten-Free: The Gluten-Free Global Community.
My estimate based on Twitter and Karina’s Kitchen is that there are approximately 300 active gluten-free blogs and many more that are no longer active. There are currently 212 members of the Gluten-Free Bloggers Network. For help with your blog, read Top 10 Blogging Tips and join the bloggers group on Gluten-Free Faces.
Saturday, October 2, 2010
Gluten-Free Tweeting 101: Follow These Easy Steps
These ten easy steps will help you get started tweeting gluten-free. All information is based on using the New Twitter. If you need convincing to start tweeting, read 10 Reasons to Tweet Gluten-Free. Get ready – you are about to enter the exciting and informative universe of Twitter!
1. Go to Twitter.com and choose a username that is fewer than 15 characters and has gf, celiac, or gfree in it if you want to make it easier to connect with other gf people. Be creative or simply try gf and the name of the city or state you live in or gf and your first name. If you have a gluten-free blog or website, use it in your username.
2. Follow the initial setup prompts. Don’t worry about finding people to follow. You can come back to that later.
3. Click Profile and then click edit your profile or click Settings from the homepage in the top right corner on the drop down menu under your username and then click Profile. Now complete your profile by:
-Uploading a picture (Any picture is better than the Twitter default image of an egg.)
-Linking to your website or blog if you have one
-Adding a location
-Describing yourself in the bio using keywords such as dairy-free, allergen-free, blogger, writer, mom, celiac, and/or gluten sensitive
4. Click Notices (in Settings) to limit the emails you receive. (I recommend not receiving emails when someone follows you, but receiving emails for direct messages.)
5. Click Design (in Settings) to change the appearance of your page.
6. Type your first tweet by saying something like, “I’m new to Twitter and looking to connect with #gf and #foodallergy people.” If you see negative numbers you have exceeded the 140 character limit and must remove some before tweeting. Click tweet to send your tweet.
7. Find gluten-free people to follow by:
-Following these lists as well as the people and companies on them. On the list page, click view all following on the right and then click the box with a plus sign next to each user to follow them. A green check mark will appear when you are following someone.
http://twitter.com/#!/MarylandCeliac/gluten-free-bloggers
http://twitter.com/#!/list/gfsocialmedia/glutenfreeproducts
http://twitter.com/#!/HoldTheGluten/gluten-free-peeps
-Entering a hashtag (#gf, #gfree, #dairyfree, #celiac) in the search box at the very top to find more people to follow.
-From the homepage, clicking Settings and then Find People to search usernames or browse interests.
8. Retweet the tweets you like from the people you are following by using RT @username or simply clicking retweet. When reading tweets, put your cursor over the username and clickable commands will appear at the bottom of the tweet - favorite, retweet, and reply.
9. Use the Twitter glossary for help understanding Twitter lingo and for help with Twitter functions. On Friday, you will see #FF, which means Follow Friday and is helpful in finding more people to follow.
10. Tweet daily and explore messages. Reply to tweets, ask questions, shorten links and share them, and tweet gluten-free products you like.
If you have any questions or experience any difficulties with these steps, tweet me @MarylandCeliac or @gfsocialmedia. You will get a faster response if you use my primary account, @MarylandCeliac or leave a comment here.
1. Go to Twitter.com and choose a username that is fewer than 15 characters and has gf, celiac, or gfree in it if you want to make it easier to connect with other gf people. Be creative or simply try gf and the name of the city or state you live in or gf and your first name. If you have a gluten-free blog or website, use it in your username.
2. Follow the initial setup prompts. Don’t worry about finding people to follow. You can come back to that later.
3. Click Profile and then click edit your profile or click Settings from the homepage in the top right corner on the drop down menu under your username and then click Profile. Now complete your profile by:
-Uploading a picture (Any picture is better than the Twitter default image of an egg.)
-Linking to your website or blog if you have one
-Adding a location
-Describing yourself in the bio using keywords such as dairy-free, allergen-free, blogger, writer, mom, celiac, and/or gluten sensitive
4. Click Notices (in Settings) to limit the emails you receive. (I recommend not receiving emails when someone follows you, but receiving emails for direct messages.)
5. Click Design (in Settings) to change the appearance of your page.
6. Type your first tweet by saying something like, “I’m new to Twitter and looking to connect with #gf and #foodallergy people.” If you see negative numbers you have exceeded the 140 character limit and must remove some before tweeting. Click tweet to send your tweet.
7. Find gluten-free people to follow by:
-Following these lists as well as the people and companies on them. On the list page, click view all following on the right and then click the box with a plus sign next to each user to follow them. A green check mark will appear when you are following someone.
http://twitter.com/#!/MarylandCeliac/gluten-free-bloggers
http://twitter.com/#!/list/gfsocialmedia/glutenfreeproducts
http://twitter.com/#!/HoldTheGluten/gluten-free-peeps
-Entering a hashtag (#gf, #gfree, #dairyfree, #celiac) in the search box at the very top to find more people to follow.
-From the homepage, clicking Settings and then Find People to search usernames or browse interests.
8. Retweet the tweets you like from the people you are following by using RT @username or simply clicking retweet. When reading tweets, put your cursor over the username and clickable commands will appear at the bottom of the tweet - favorite, retweet, and reply.
9. Use the Twitter glossary for help understanding Twitter lingo and for help with Twitter functions. On Friday, you will see #FF, which means Follow Friday and is helpful in finding more people to follow.
10. Tweet daily and explore messages. Reply to tweets, ask questions, shorten links and share them, and tweet gluten-free products you like.
If you have any questions or experience any difficulties with these steps, tweet me @MarylandCeliac or @gfsocialmedia. You will get a faster response if you use my primary account, @MarylandCeliac or leave a comment here.
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