How much is your label and packaging worth?

Each week, Phil Lempert, the Supermarket Guru, reviews five new products, which often include gluten-free ones. This week he had some praise as well as harsh words for Shabtai Gourmet in his review of their Swiss Chocolate Roll.

"Forget about this ugly package – the cake itself has a terrific chocolate coating and the inside is great, although a mite dry."

"Change the package, change the label and this could become one of the best selling gluten free products on the market."

We all know not to judge a book by its cover, but that statement doesn't apply to grocery store consumers!

Watch the entire video. It really is a must-see with unique comments to kick off the new year. It starts with the lowest scoring product ever. The last product, Crofter's South America Superfruit Spread, received a near perfect score and Phil wants the bear on the package to have a name.

Video: Mac and Cheese Taste Test on the Today Show

Phil Lempert, the Supermarket Guru and Food Trends Editor at the Today Show, mentioned celiac disease and included a gluten-free and dairy-free macaroni and cheese in a segment with many mainstream gluten products. Amy's new gluten-free and non-dairy rice macaroni and cheese is featured at the end of this Today Show video.

Watch Phil's Hit and Misses weekly on ABC and on his website. Last week, he rated Orgran Mini Outback Animals Vanilla highly. From General Mills to major television networks, gluten-free products are going mainstream!

"If you would like Phil to consider your new product for review, please send 4 samples of each flavor you to submit for review, with the suggested retail price and other product information. We regret that we can not review all products submitted. Please send to:

New Product Review
SupermarketGuru.com
3015 Main Street, Suite 320
Santa Monica, CA 90405

Product reviews are conducted by randomly selecting one flavor of a product and taking into consideration the information available on the package itself as it would appear in the retail environment. Information contained in advertisements or on websites is not taken into account for evaluation or ratings.

Email danielle@supermarketguru.com with any questions and whenever possible please be environmentally friendly when packaging your products."