Wednesday, May 9, 2012

Pinterest: A Beautiful Gluten-Free World

Pinterest is now one of my favorite sites for gluten-free social networking. The beauty of Pinterest lies in the photos, called pins, which are pinned on bulletin boards. Pinterest is a welcome visual break from the plethora of text on blogs, LinkedIn, Facebook, and even Twitter. It is also one of the easiest sites to learn how to use.

I have been using Pinterest both personally and professionally for many months. As a social media specialist for a food company, it has been extremely effective in reaching our target market. If you are familiar with the term retweeting, then you will instantly understand the concept of repinning.

According to an article in Entrepreneur, Pinterest is "driving more traffic to company websites and blogs than YouTube, Google+ and LinkedIn combined." An article in the Huffington Post offers tips for small businesses on Pinterest and provided this useful stat.
"Seventy percent of the site's visitors are women age 25-44, and they spend an average of 15 minutes looking around. If that does not make a small business mind sit up and take notice, nothing will."
Here is a great short video introduction to Pinterest with some handy tips.



So join Pinterest and be sure to follow my boards.

Friday, October 7, 2011

Facebook Upsets Users by Deleting Discussions

Recently, page admins started seeing messages that Facebook will be deleting the discussion board app at the end of this month. Despite the fact that many Facebook pages have active discussions with tons of valuable information, Facebook stated that wall posts and comments are a better way to engage users, and all the discussions will be deleted! 

We're Making Pages Better 
We want to make sure the tools you use to manage your page are as effective as possible. Here's an update that may affect how you connect with your audience:

· Improvements to Insights: You'll now see a new public metric called People Talking About This underneath your fan count to show the number of people on Facebook who have engaged with your page in the last 7 days. Learn more in your Page Insights. 

· Discussions: The best way to encourage conversation and feedback is through posts and comments on your Wall. To focus on this, we'll be removing the Discussions app on October 31st.
Learn More

I visited several gluten-free Facebook pages to see how they use discussions. While popular pages like Gluten Freely have many discussions, the most recent post was about one month ago. However, it used to be a very active discussion board, and there are some great resources.  

On the Food Network Facebook page, there are over 1,200 topics in their discussion board and posts are made daily. There are many comments from fans upset about Facebook deleting the discussion board and wondering how they can continue. Some suggested Google Plus or creating a Facebook group. One user created a blog in an attempt to continue the Food Network discussions. Perhaps some will decide to move them to LinkedIn or Ning.  What do you think of Facebook deleting discussions, and how will you preserve them before they vanish?

Sunday, June 5, 2011

6 Easy Tips to Improve Your Social Media Marketing

Gail Goodman, the CEO of Constant Contact, shared great social media marketing tips in a recent article on Entrepreneur. In Six Quick-Hit Marketing Ideas for Social Media, Goodman shows how easy it is to “spice up your year-long marketing campaign without investing a lot of time and resources.” From discussing current events to thanking customers, these simple tasks can have a big impact.   
You don't always have to ask customers for their business. Sometimes, you'll want to give back. You can do so by providing knowledge and insights in the form of how-to guides, white papers, service giveaways or some other limited-edition offer.” 

Are you looking for examples from gluten-free companies of how to give back to your customers? Jules Speaks Gluten Free is an excellent example of incorporating how-to guides in blog posts. Visit Marion’s Smart Delights for a terrific white paper. How do you give back to your customers?

Sunday, April 24, 2011

Discover Google Fast Flip

One of the coolest ways to find news to share on social networks is by using Google Fast Flip. Simply enter a search term, and you will be instantly flipping through as many as 30 articles on one page.


"Google Fast Flip is a web application that lets users discover and share news articles. It combines qualities of print and the Web, with the ability to 'flip' through pages online as quickly as flipping through a magazine. It also enables users to follow friends and topics, discover new content and create their own custom magazines around searches."

Not all news appears in Google Fast Flip, so it is still important to create Google Alerts. For gluten free, only 10 results appeared from the last month, but for other topics, like cooking or social media, there were numerous results.

You can also browse news in four tabs: popular, recent, controversial, and headlines. My favorite is browsing the controversial health articles, where I found an interesting article called "In defense of naps."

Monday, March 14, 2011

Stonyfield Video: Just Eat Organic

Watch this fantastic video with Stonyfield CE-Yo Gary Hirshberg. Near the end of the video, there are products from other brands, including Applegate Farms, Amy's, and Annie's. 

Wednesday, February 23, 2011

Gluten-Free Hot Pockets

Today, Glutenfreeda tweeted a photo of their newest product, which looks like a Hot Pocket! The product line is called Pizza Wraps, and they will be revealing it at Expo West in March. This photo shows the new Italian Sausage Pizza Wrap. I can't wait to try it! 

Tuesday, February 1, 2011

Funny Celiac Video with Melinda Dennis

Melinda Dennis and One World Video made this funny viral video about celiac disease. The seven minute video is a little long, but it is a great and humorous conversation about celiac disease. Melinda Dennis and Daniel Leffler wrote Real Life with Celiac Disease.


Saturday, January 8, 2011

Are Blog Giveaways a Good Strategy for All Companies?

Positive blog reviews are great cheap marketing for companies. The only cost involved is the shipping of free products. Of course, a negative blog review on a popular blog can be problematic. Often, bloggers will also do giveaways, but are they a good strategy for your company?

If your company is considering a blog giveaway, ask one very important question. Can most of the blog readers buy our products in stores? If the answer is yes, then do the giveaway. However, if your product can only be ordered online and there are shipping charges, it may not be your best option. It could be better to offer the blog readers a coupon code for ordering online.

As a company, you want potential customers to read a review and then immediately click to buy your products. When you do a giveaway, people will enter the giveaway instead of buying immediately. Will the interested people who don’t win the giveaway remember to come back and order your products later, especially after thinking more about the shipping costs? Probably not.

You may be missing out on selling to your target audience, the blog subscribers. However, in the future, new readers will find the review through search engines and social networking sites. They may be impressed by the number of comments on the review, so it may still result in sales. What do you think?

Wednesday, January 5, 2011

How much is your label and packaging worth?

Each week, Phil Lempert, the Supermarket Guru, reviews five new products, which often include gluten-free ones. This week he had some praise as well as harsh words for Shabtai Gourmet in his review of their Swiss Chocolate Roll.

"Forget about this ugly package – the cake itself has a terrific chocolate coating and the inside is great, although a mite dry."
"Change the package, change the label and this could become one of the best selling gluten free products on the market."
We all know not to judge a book by its cover, but that statement doesn't apply to grocery store consumers!

Watch the entire video. It really is a must-see with unique comments to kick off the new year. It starts with the lowest scoring product ever. The last product, Crofter's South America Superfruit Spread, received a near perfect score and Phil wants the bear on the package to have a name.

Thursday, December 23, 2010

Top Ads on YouTube in 2010

What are the ingredients for making a top commercial? The most-viewed ads on YouTube in 2010 have little in common. Humor, famous athletes, or drama could be the secret ingredient.

Topping the list is the Old Spice guy, with over 24 million views. Isaiah Mustafa, the Old Spice guy, mentioned his vegan gluten-free diet to Jay Leno on The Tonight Show in this clip.




View all 12 top commercials here. The catchy Swagger Wagon advertising the Toyota Sienna is my favorite. Watch it now and discover what appeals to over 7 million viewers.


Monday, December 13, 2010

Tips for Making Viral Videos

Are you considering making a viral video to promote your company, website, or blog? Looking for a way to make your video stand out from others? Scott Gerber offers eight tips on Mashable in How To: Make a Successful Marketing Video for the Web. He developed the tips from interviews with Generation Y entrepreneurs.

"The best web videos are ones that incorporate comedy. People like to share videos with their networks that are funny, inspiring or thought provoking."
Some tips include being real, keeping it less than 2 minutes, and making it simple. Have you seen a great viral video recently? Share a link to it in the comments. 

Tuesday, November 30, 2010

Celiac Disease Ranks High in AOL's 2010 Hot Searches

What were the top 10 health topics most searched in 2010? According to the AOL's Year End Hot Searches of 2010, celiac disease was ranked fourth, above diabetes and breast cancer! The top three health searches were bed bugs, salmonella, and BPA.  View the entire health list and explanations here. 

Chelsea Clinton's wedding was ranked ninth in top news searches, and her gluten-free wedding cake is partly responsible for the high celiac disease ranking. The Old Spice Guy, who eats gluten-free, ranked seventh in top trends. While Silly Bandz and Foursquare were included in the top trends, fortunately the gluten-free diet was not!

Saturday, November 27, 2010

Video: Gluten-Free Chef of the Year

Watch this great video of a competition that was held recently in the UK to crown the Gluten-Free Chef of the Year. Celebrity chef Phil Vickery was a judge. For more information about the competition, read this article. Here is an excerpt.

"Michael McCamley from Northern Ireland was chosen as the Gluten-free Chef of the Year and, for the second year in a row, student Shanice Parris as the Up and Coming Gluten-free Chef of the Year.  
McCamley, head chef at Venue Catering in Newry, Northern Ireland, wins a one week placement at Gleneagles with twice Michelin star chef, Andrew Fairlie and will also spend the day working with Sodexo executive development chefs to produce a signature dish suitable for people with coeliac disease. 
And Parris, who is in her second year studying catering at Westminster Kingsway College, wins a one week placement at Pennyhill Park working under Michelin star chef Michael Wignall."
Who will be organizing a Gluten-Free Chef of the Year competition in the United States? Who would you like to see compete in it?



Tuesday, November 9, 2010

5 Celiac Disease Facts to Include in Articles, Videos, and Interviews

The plethora of misinformation about celiac disease and gluten-free life continues to spread daily through news segments, articles, and videos. Here are some facts and tips to facilitate the sharing of accurate information!

1. Provide facts from dietitians, doctors, and organizations, such as NFCA, not celebrities. Do not refer to a gluten-free diet as a fad, trend, or weight loss diet!

2. It is essential to be tested for celiac disease, an autoimmune disease with dangerous complications, before starting a gluten-free diet!  If negative, a patient may be gluten sensitive.

3. There are no typical symptoms of celiac disease. There are 300 symptoms and some people have none!

4. People with celiac disease must eat 100% gluten-free and need to be very cautious about cross-contamination.

5. There are many great and safe gluten-free products. Good gluten-free baked goods taste the same as gluten!

Monday, October 18, 2010

5 New Gluten-Free Blogs

Visit these new gluten-free blogs to read some great blog posts. With so many gluten-free blogs, blog names are becoming more creative. My favorite name from this list is Goodbye Goldfish.

Jules Speaks Gluten-Free by Jules Shepard

Dish Towel Diaries by Silvana Nardone

Goodbye Goldfish

Gluten-Free Twenty Something

A Modern Guide to Staying Sane Without Grain

To discover more gluten-free blogs, follow this Twitter list as well as this fantastic new listing of blogs from Simply Gluten-Free: The Gluten-Free Global Community.

My estimate based on Twitter and Karina’s Kitchen is that there are approximately 300 active gluten-free blogs and many more that are no longer active. There are currently 212 members of the Gluten-Free Bloggers Network. For help with your blog, read Top 10 Blogging Tips and join the bloggers group on Gluten-Free Faces.

Saturday, October 2, 2010

Gluten-Free Tweeting 101: Follow These Easy Steps

These ten easy steps will help you get started tweeting gluten-free. All information is based on using the New Twitter. If you need convincing to start tweeting, read 10 Reasons to Tweet Gluten-Free. Get ready – you are about to enter the exciting and informative universe of Twitter!

Follow gfsocialmedia on Twitter

1. Go to Twitter.com and choose a username that is fewer than 15 characters and has gf, celiac, or gfree in it if you want to make it easier to connect with other gf people. Be creative or simply try gf and the name of the city or state you live in or gf and your first name. If you have a gluten-free blog or website, use it in your username.

2. Follow the initial setup prompts. Don’t worry about finding people to follow. You can come back to that later.

3. Click Profile and then click edit your profile or click Settings from the homepage in the top right corner on the drop down menu under your username and then click Profile. Now complete your profile by:

-Uploading a picture (Any picture is better than the Twitter default image of an egg.)

-Linking to your website or blog if you have one

-Adding a location

-Describing yourself in the bio using keywords such as dairy-free, allergen-free, blogger, writer, mom, celiac, and/or gluten sensitive

4. Click Notices (in Settings) to limit the emails you receive. (I recommend not receiving emails when someone follows you, but receiving emails for direct messages.)

5. Click Design (in Settings) to change the appearance of your page.

6. Type your first tweet by saying something like, “I’m new to Twitter and looking to connect with #gf and #foodallergy people.” If you see negative numbers you have exceeded the 140 character limit and must remove some before tweeting. Click tweet to send your tweet.

Follow gfsocialmedia on Twitter

7. Find gluten-free people to follow by:

-Following these lists as well as the people and companies on them. On the list page, click view all following on the right and then click the box with a plus sign next to each user to follow them. A green check mark will appear when you are following someone.

http://twitter.com/#!/MarylandCeliac/gluten-free-bloggers

http://twitter.com/#!/list/gfsocialmedia/glutenfreeproducts

http://twitter.com/#!/HoldTheGluten/gluten-free-peeps

-Entering a hashtag (#gf, #gfree, #dairyfree, #celiac) in the search box at the very top to find more people to follow.

-From the homepage, clicking Settings and then Find People to search usernames or browse interests.

8. Retweet the tweets you like from the people you are following by using RT @username or simply clicking retweet. When reading tweets, put your cursor over the username and clickable commands will appear at the bottom of the tweet - favorite, retweet, and reply.

9. Use the Twitter glossary for help understanding Twitter lingo and for help with Twitter functions. On Friday, you will see #FF, which means Follow Friday and is helpful in finding more people to follow.

10. Tweet daily and explore messages. Reply to tweets, ask questions, shorten links and share them, and tweet gluten-free products you like.

If you have any questions or experience any difficulties with these steps, tweet me @MarylandCeliac or @gfsocialmedia. You will get a faster response if you use my primary account, @MarylandCeliac or leave a comment here.
Follow MarylandCeliac on Twitter

Friday, October 1, 2010

Locate Discount Codes in Two Clicks

Before you make a purchase on a website or head to a restaurant, click on the company's Twitter and Facebook pages to check for discounts. You don't have to be a registered user of Twitter or Facebook to see these discounts! 

Twitter profiles for companies and their Facebook pages are public, so anyone can view them. If you can't locate the Twitter and Facebook buttons on a website, which are usually very easy to find, simply Google the name of the company and Twitter or Facebook.

Of course, if you regularly follow a company's updates through Twitter or Facebook, you can ensure you don't miss any discount codes and promotions.  These two clicks can potentially result in substantial savings!

Wednesday, September 15, 2010

Twitter's New Look: Mini Profiles, Related Content, and an Egg

Over the next few weeks, the new Twitter will rollout as a preview.  Since there are so many changes, the preview will allow you to gradually adapt to the new appearance and revert back to the old appearance.  Yes, change can be hard!

So, what are the changes? Here are some details that were shared on the Twitter blog.

•"New design. The site has a cleaner timeline and a rich details pane that instantly adds more impact to individual Tweets while still maintaining the simplicity of the timeline. And, experience infinite scroll -- you no longer have to click “more” to view additional Tweets.


Media. Now, it’s easy to see embedded photos and videos directly on Twitter, thanks to partnerships with DailyBooth, deviantART, Etsy, Flickr, Justin.TV, Kickstarter, Kiva, Photozou, Plixi, Twitgoo, TwitPic, TwitVid, USTREAM, Vimeo, yfrog, and YouTube.


Related content. When you click a Tweet, the details pane shows additional information related to the author or subject. Depending on the Tweet’s content, you may see: replies, other Tweets by that user, a map of where a geotagged Tweet was sent from, and more.


Mini profiles. Click a username to see a mini profile without navigating from the page, which provides quick access to account information, including bio and recent Tweets."

About one minute into this video, you can see what the new Twitter will look like.  It will be fantastic to no longer need to click more to view additional tweets, and the mini profiles will save time and be very handy! For more details, watch the Huffington Post slideshow. Oh, and an egg is now the default profile picture!

Saturday, September 4, 2010

Discover LinkedIn Groups

While LinkedIn is well known for professional networking, many may be surprised at the plethora of groups covering a wide range of topics. Groups exist for blogging, writing, social media, photography, marketing, nutrition, chefs, foodies, food allergies, gluten-free, Autism, and much more.

Being in a shared group with people makes it much easier to add them to your network.  Joining a city specific group, like Washington DC Connections, ensures local connections.  After joining a group, remember to actively participate, by commenting on discussions.

In June 2010, major updates were made to LinkedIn groups, making them more user-friendly and improving their appearance. In August, improvements were made to the moderation features, helping group managers. Additionally, users can enjoy the new following features to follow both people and companies.

Watch this video for an introduction to LinkedIn Groups and an overview on all the new features. Visit the LinkedIn Learning Center for more instructional videos and tips. Don't miss out on this great resource. Join LinkedIn today!

Monday, August 30, 2010

Dramatic Increase in Social Networking Among Older Adults

According to a study from Pew Internet, 42% of internet users ages 50 and older now use social networking sites. Between April 2009 and May 2010, this percentage almost doubled. The study also found that 26% of internet users ages 65 and older use social networking sites. Here are two interesting statistics.

“One in five (20%) online adults ages 50-64 say they use social networking sites on a typical day, up from 10% one year ago.


Among adults ages 65 and older, 13% log on to social networking sites on a typical day, compared with just 4% who did so in 2009.”

Hopefully, many older adults are discovering the terrific gluten-free resources on Twitter and Facebook. Make sure your gluten-free tweets and Facebook pages are appealing to adults of all ages!
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